> For the complete documentation index, see [llms.txt](https://trackify.gitbook.io/trackify-how-to-use/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://trackify.gitbook.io/trackify-how-to-use/why-trackify/data-matters.md).

# Data matters

Sales is all about data. Calls, show rate, close rate, offers made, no shows, offer commitment.. All of these metrics mean something different.\
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Without proper data you are blindly making choices regarding your sales team, sales process and marketing. Trackify aims to be the solution to this problem. \
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If a business owner or sales manager can easily take a look at data across the board, filter by salesperson, and even see call recordings all in one place, they can make better choices that lead to a better ROI and more sales.